Great New Superlatives Needed
We need to start using some new improved superlatives in our marketing copy. “Great!” you say. Yes, that’s the one. Great really grates on me. Great is so overused that it may as well be blank space....
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For New Marketing, Follow the Eyeballs
There’s no question that marketing is changing. Advertising is dying and getting reborn all over the place, and word-of-mouth is leveraged by technology tools. The problem is how, how much, how fast...
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What's your advertising IQ?
Ready for a pop quiz? Answer the following questions with a True or False and then check your answer below. Your ad needs to be large to generate a good response. Use a lot of “white” space because...
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Why Advertising Doesn't Work for (Most) Small Businesses
Article by Carolyn Higgins Pick up a newspaper, magazine or advertising circular and look at the ads. What do you see? A whole bunch of the same thing: a list of services; a company name; a tagline; a...
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Marketing is NOT Advertising, Emails and Postcards!
Article by Carolyn Higgins If I were to ask 100 people to define “Marketing” I’d probably get 100 different answers. The problem is “Marketing” has become a nice little euphemism for dirty words like...
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A Little Known Media Exposure Tip
As the year moves forward, many businesses and entrepreneurs continue to tweak marketing plans and budgets for the months ahead. When it comes to setting up your public relations/media exposure plan,...
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Don’t Say THAT! How to Improve Your Image by Keeping Your Mouth Closed!
One thing I realized during my 9-5 career is that the things you don’t say can oftentimes be way more powerful than the things you do say. I remember telling my boss, the VP of Sales, a story about a...
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Does Your Advertising Make You Look Cheap?
I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else. I don’t use coupons; it’s too much of a hassle for me to save a...
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Location-Based Advertising: Good for Small Businesses?
There are so many different methods for advertising, from traditional print methods such as with direct mail booklets, online advertising such as Google Adwords, TV commercials, radio ads, and much...
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The Small Business Butterfly Effect: 3 Small Ways to Get Found
Customers find businesses in all sorts of ways, and you never know what ad or flier is going to draw them in. There is a great story that I’ve told many times about how a small bit of marketing led to...
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Landing Page Flaw #2: Going For The Jugular
This article is part two of a seven-part series on online lead generation. The information used in this series is the result of many conversations with a mentor of mine, Andrew Pawlak, who is an...
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How to Market to Millennials (And Beyond!)
If you’re reading this, there’s a good chance that you’re a small business owner or an entrepreneur with a product that you’re ready to push. But just for a moment, I want you to step into your...
View ArticleThree Inexpensive Ways to Create Buzz for Your Business
Wherever you are in the world, you’d have to have been hiding pretty well to escape all the news of economic gloom and doom. Markets are taking a rollercoaster ride as people speculate what will happen...
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Cut it out! (Some of the Best and Worst Coupon Campaign Tactics)
As any marketing strategist will tell you, understanding your target shopper is the best way to achieve success. Many factors can play a role in determining the outcome of your campaign. In a robust...
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5 Branding must-haves for startups
Building a memorable brand is more important than ever. In this climate of unlimited choices, your brand has to be cohesive, memorable and differentiated to captivate consumers and eventually capture...
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What has your logo done for your lately?
Stop and think about all the material you produce to support your small business: ads, catalogs, stationary, envelopes, mailing labels, business cards, reply cards, websites, socials media pages and...
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Today For The First Time in 80 Years, You Can Ask Total Strangers to Invest...
As of September 23, 2013, American businesses can advertise that they are raising money, and it won’t be considered a crime. The Securities and Exchange Commission is lifting an 80-year-ban on the...
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How do I generate buzz for a website launch?
Taking the time to design and build a website that reflects your company’s values is vital if you’re looking to bring to market a new product or service; but if people don’t know about your site then...
View ArticleOnline lead generation overview – seven-part series intro
This is an overview of online lead generation and will serve as the introduction to a seven-part series about online lead generation. The information used in this series is the result of many...
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How I Got My First Customer: I Offered A Better Deal
This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Read the previous story here. Dave at Next Day Flyers: “I...
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