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How to Keep Discounts from Killing Your Business [Part 1]
Offering sales and discounts is a great way to bring in extra business and promote loyalty from your customers. But, have you thought about some of the legal issues that might arise if you put on a...
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How to Keep Discounts from Killing Your Business [Part 2]
Now that we’ve looked at advertising in Part 1, it’s time to consider the situations in which you may be directly contacting your customers to advertise or market your products, and collecting their...
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The Anatomy of a Promotion: A Step-by-Step Guide to Building Successful...
I’ll never forget my first client, shouting at me in frustration, “C’mon! It shouldn’t be this hard to make a decent advert! Anyone can do it!” Twenty years down the line and hundreds of marketing...
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The Real Reason Your FaceBook Ads Aren’t Working
Facebook boasts over a billion users that spend an average of 40 minutes a day on the platform. Facebook ads allow you to target all of these users—but they only work if done correctly. Are you...
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