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Good Marketing Undone
Don’t let your good marketing be erased. I wrote this article a few years ago, before I took over the customer service team for Palo Alto Software. My perspective at the time was as a consumer. Looking...
View ArticleShoestring Marketing Budget? Get Your Customers to Do It For You
To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be...
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Does Your Business Have Swag?
Promotional gear, goodies, swag—whatever you call it, items with your company name and logo are a great marketing tool. They provide a way to connect with customers, improve brand awareness, and help...
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Episode 6: Cameron Hates Our YouTube Ad | The Bcast
This week, we talk to Cameron about our LivePlan YouTube ad. Who is Cameron? Well, he hates our YouTube ad. We also chat with our eCommerce expert, John Procopio, about what to do when you get negative...
View ArticleAre You Wasting Your Marketing Budget?
No matter what size your company is, your marketing budget is likely never as high as you would like it to be. It’s a precious commodity; your investment into your own company stock. You need it to...
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Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad...
Facebook tends to be a very challenging platform for marketers. Think about how competitive the Facebook News Feed is: You’re not only competing against other ads for the user’s attention, you’re also...
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How to Keep Discounts from Killing Your Business [Part 1]
Offering sales and discounts is a great way to bring in extra business and promote loyalty from your customers. But, have you thought about some of the legal issues that might arise if you put on a...
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How to Keep Discounts from Killing Your Business [Part 2]
Now that we’ve looked at advertising in Part 1, it’s time to consider the situations in which you may be directly contacting your customers to advertise or market your products, and collecting their...
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The Anatomy of a Promotion: A Step-by-Step Guide to Building Successful...
I’ll never forget my first client, shouting at me in frustration, “C’mon! It shouldn’t be this hard to make a decent advert! Anyone can do it!” Twenty years down the line and hundreds of marketing...
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The Real Reason Your FaceBook Ads Aren’t Working
Facebook boasts over a billion users that spend an average of 40 minutes a day on the platform. Facebook ads allow you to target all of these users—but they only work if done correctly. Are you...
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